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Results 1-10 of 14 (Search time: 0.004 seconds).
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Issue Date
Title
Author(s)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2016
Up against the organized retail : a study of 'impact on' and 'response of' small incumbent stores
Jain, Tinu
;
Mishra, Prasant (Supervisor)
1990
A Descriptive model of supplier selection in an industrial purchase situation: case of the public sector
Kalra, Ajay
;
Sengupta, S. (Supervisor)
1984
Consumer choice behaviour: an exploratory study in an Indian metropolis
Majumdar, Ramanuj
;
Roy, Sudas (Supervisor)
2004
The influence of customer-perceived service quality on customer's behavioural intentions
Choudhury, Koushiki
;
Roy, Sudas (Supervisor)
2002
A Multidimensional approach to measure efficiency of a service firm and the impact of quality on firm performance
Nath, Prithwiraj
;
Pal, Manabendranath (Supervisor)
;
Roy, Sudas (Supervisor)
1986
An investigation into technology-entry strategy
Thakur, Vikram Singh
;
Aiyar, Ramaswamy P. (Supervisor)
1979
The adoption of innovations by organizations : a model of process and an investigation of determinants
Rajaretnam, J
;
Kakkar, Pradeep (Supervisor)
1981
An evaluation of marketing thoughts in search of an identity
Ghosh, Sudeep R
;
Mitra, Chitta (Supervisor)
2018
Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust
Agarwala, Ridhi
;
Mishra, Prashant (Supervisor)
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Author
4
Mishra, Prashant (Supervisor)
3
Roy, Sudas (Supervisor)
2
Jaikumar, Saravana (Supervisor)
1
Agarwala, Ridhi
1
Aiyar, Ramaswamy P. (Supervisor)
1
Choudhury, Koushiki
1
Ghosh, Sudeep R
1
Jain, Tinu
1
Kakkar, Pradeep (Supervisor)
1
Kalra, Ajay
.
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Subject
1
Commodity theory
1
Consumer decision-making styles
1
E-commerce
1
Evolution of the bazaar
1
Gender
1
India
1
Informal market
1
Intra-seller dynamics
1
Market Mix Modeling (MMM) technique
1
Marketing literature
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Date issued
5
2020 - 2023
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2010 - 2019
2
2000 - 2009
1
1990 - 1999
3
1980 - 1989
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1979 - 1979