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Issue Date
Title
Author(s)
2019-09
Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Prasad, Chandan
;
Tata, Sai Vijay
2017-12
Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective
Parsad, Chandan
;
Prashar, Sanjeev
;
Tata, Vijay Sai
2017-12
Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions
Kumar, Mukesh
;
Kalakbandi, Vinay
;
Prashar, Sanjeev
2015-12
Application of neural networks technique in predicting impulse buying among shoppers in India
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
Discover
Author
2
Parsad, Chandan
1
Arora, Nilesh
1
Kalakbandi, Vinay
1
Kumar, Mukesh
1
Prasad, Chandan
1
Tata, Sai Vijay
1
Tata, Vijay Sai
1
Vijay, T. Sai
Subject
2
Impulse buying
1
Attitude towards the advertisement
1
Celebrity attractiveness
1
Celebrity endorsement
1
Celebrity–product congruence
1
Consumer involvement
1
Hierarchal regression
1
Impulse buying behaviour
1
Impulse buying tendency
1
Mediation
.
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Date issued
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2017
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2015
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2019