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Results 1-10 of 13 (Search time: 0.006 seconds).
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Issue DateTitleAuthor(s)
2020Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A FrameworkMaity, Moutusy; Singh, Ramendra
2020Doing business in India: The role of jaan-pehchaanBerger, Ron; Barnes, Bradley R.; Konwar, Ziko; Singh, Ramendra
2020A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industryGarg, Ruchi; Chhikara, Ritu; Singh, Ramendra; Agrawal, Gautam; Talwar, Vishal; Mehra, Vedant
2020A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisementsSingh, Ramendra; Sharma, Yukti; Kumar, Jitender
2020CALCUTTA 64: An Entrepreneur’s Journey to SuccessSingh, Ramendra; Rao, Maneka
2021Switch ON: Water Entrepreneurship InitiativesSingh, Ramendra; Jaikumar, Saravana; Rao, Maneka
2022Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated MarketSingh, Ramendra; Paul, Siddhartha
2022IITIIMShaadi.com: Can positioning support market expansion?Singh, Ramendra; Paul, Siddhartha; Gupta, Poonam; Kumar, Amit
2021-02Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging marketRanjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; Singh, Ramendra
2021-01Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisivenessSanyal, Shamindra Nath; Mazumder, Rabin; Singh, Ramendra; Sharma, Yukti

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