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Issue Date
Title
Author(s)
2020
Embracing the organic way: is consumer preference the same for all brands?
Mehta, Ritu
;
Agrawal, Sanket
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
2020
Deodorant Wars in India: Revival of Challenge for Axe
Mehta, Ritu
;
Jain, Abhi
2021
Dmart : The Indian Walmart
Mehta, Ritu
;
Sriram, Radhika
2020-09
Gender-based differences in consumer decision-making styles: implications for marketers
Mehta, Ritu
2021-01
Redesigning after-sales service: Impact on incumbent product distribution channels
Mehta, Ritu
;
Balakumar, Karthikeyan
2022-01
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
2021-01-14
Food ads for kids feed on social prejudices
Mehta, Ritu
;
Mint
2021-07-08
Locking the customer churn during the unlocking process.
Mehta, Ritu
;
The Economic Times
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Agrawal, Sanket
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Mathur, Mahima
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Mint
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The Economic Times
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Food
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India
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Advertising
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After-sales service
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Apoorva Bharadwaj
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Bottom of the pyramid
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2022
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