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Issue Date
Title
Author(s)
2016
A framework for performance evaluation of channel partners in distribution relationships
Goyal, Vikas
;
Mishra, Prashant
2016
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
2016
Van Heusen: The Journey of a Brand
Mishra, Prashant
;
Jain, Tinu
2016
Durex in India: The Category Normalisation Challenge
Mishra, Prashant
;
Jain, Tinu
Discover
Author
2
Bakshi, Madhupa
2
Jain, Tinu
1
Goyal, Vikas
1
Singh, Ramendra
Subject
1
Distribution channel partners
1
Distribution relationships
1
Emerging markets
1
Entertainment
1
Localisation
1
Market Expansion
1
Market Penetration.
1
Movie
1
Newspaper
1
Packaging
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