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Issue Date
Title
Author(s)
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2017
Markets and marketing at the bottom of the pyramid
Mason, Katy J.
;
Chakrabarti, Ronika
;
Singh, Ramendra
2017
Lifetron Hospital: In Search of Right Service Marketing Strategy
Singh, Ramendra
;
Kr. Dwivedi, Prabhat
;
Rao, Menaka
2017
Kutchina: In Search of a Marketing Strategy
Singh, Ramendra
;
Ghosh, D.P.
;
Paul, Siddhartha
2017-03
BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
Discover
Author
2
Bharadwaj, Apoorva
1
Chakrabarti, Ronika
1
Ghosh, D.P.
1
Kr. Dwivedi, Prabhat
1
Mason, Katy J.
1
Paul, Siddhartha
1
Rao, Menaka
Subject
1
Base of pyramid
1
Base of pyramid Macromarketing
1
Base of the Pyramid
1
Bottom Of Pyramid
1
Content analysis
1
Distribution
1
Entrepreneurship
1
Healthcare
1
Hospital
1
Inclusive Business
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