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Issue DateTitleAuthor(s)
2017BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva
2017Markets and marketing at the bottom of the pyramidMason, Katy J.; Chakrabarti, Ronika; Singh, Ramendra
2017Lifetron Hospital: In Search of Right Service Marketing StrategySingh, Ramendra; Kr. Dwivedi, Prabhat; Rao, Menaka
2017Kutchina: In Search of a Marketing StrategySingh, Ramendra; Ghosh, D.P.; Paul, Siddhartha
2017-03BOP research meets macromarketing: content analysis of BOP-related research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva

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