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Issue DateTitleAuthor(s)
2017Groups and teams: a review of bad apple behaviorJaikumar, Saravana; Mendonca, Avina J.
2017Alphanumeric brand names for global branding: Does the alpha matter?Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit
2017Consumption, entrepreneurship and poverty alleviation : effects of social and human capitalSreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2017Impact of lifestyle diseases on consumption and role of insurance in an emerging economyJaikumar, Saravana; Dutta, Shantanu; Sood, N.; Narasimhan, O.
2017Effect of demonetization in sussistence marketplaces : Understanding consumer and entrepreneurial behaviourSreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu; Viswanathan, Madhu
2017Quantitative Marketing and Marketing AnalyticsJaikumar, Saravana

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