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Issue Date
Title
Author(s)
2013
Cases in Business Marketing
Paliwal, Pramod
;
Singh, Ramendra
;
Yadav, Sudhir
2013
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
2013
Importance of Money Religiosity and Spiritual Well-Being of Young Consumers and Its Impact on their Ethical Beliefs
Singh, Ramendra
2013
Impact of ICT-enabled product and process innovations at the Bottom of the Pyramid: A market separations perspective
Tarafdar, Monideepa
;
Singh, Ramendra
;
Anekal, Prashanth
2013
Socio-cultural dynamics, entrepreneurial values and client-provider partnerships in the outsourcing industry
Sy-Changco, Joseph A.
;
Agapito, Chito F.
;
Singh, Ramendra
2013
The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: Exploring the moderating role of selling experience
Singh, Ramendra
;
Das, Gopal
2013
Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks
Singh, Ramendra
;
Agarwal, Sharad
2013
COSMOS service centre: Service recovery using distribution channels
Singh, Ramendra
;
Jyothi, Amer
;
Sinha, Ashish
;
Agarwal, Babita
;
Patro, Arun
2013-08-01
Jugaad as Frugal Innovation in Street Entrepreneurship at the Bottom of the Pyramid
Singh, Ramendra
;
Gupta, Vaibhav
2013-06-01
Corporate Social Responsibility for Social Impact: Approach to Measure Social Impact using CSR Impact Index
Singh, Ramendra
;
Agarwal, Sharad
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Agarwal, Sharad
1
Agapito, Chito F.
1
Agarwal, Babita
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Anekal, Prashanth
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Chakrabarti, Ronika
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Das, Gopal
1
Gupta, Vaibhav
1
Jyothi, Amer
1
Mason, Katy
1
Paliwal, Pramod
.
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India
1
Banks
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Bottom of the Pyramid
1
Constitutionalism
1
Corporate social responsibility
1
Customer orientation
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