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Issue DateTitleAuthor(s)
2012Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?Singh, Ramendra; Seshadri, DVR
2012Multimedia Educational Service Providers in India: Growth Drivers & ChallengesSingh, Ramendra; Chakravarti, R.
2012Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industrySingh, Ramendra; Paliwal, Pramod
2012Market development at the bottom of the pyramid: Examining the role of information and communication technologiesTarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra
2012What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmesLiu, Matthew Tingchi; Brock, James L.; Singh, Ramendra; Chu, Rongwei; Sy-Changco, Joseph A.
2012Karma orientation in boundary spanning sales employees: A conceptual framework and research propositionsSingh, Ramendra; Singh, Rakesh Kumar P.
2012A new conceptualization of salesperson's customer orientation: Propositions and implicationsSingh, Ramendra; Koshy, Abraham
2012Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the PyramidSingh, Ramendra; Gupta, Vaibhav; Mondal, Akash
2012Bringing "social" into sales: The impact of salespeople's social media use on service behaviors and value creationAgnihotri, Raj; Kothandaraman, Prabakar; Kashyap, Rajiv K.; Singh, Ramendra
2012-11-01From Market Separation to Market Development at Bottom of Pyramid: Case Studies on Two Non-Profit OrganizationsSingh, Ramendra; Modi, Pratik