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Issue Date
Title
Author(s)
2011
SALCUSTOR: A multidimensional scale for salespersons' customer orientation and implications for customer-oriented selling: Empirical evidence from India
Singh, Ramendra
;
Koshy, Abraham
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Author
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Koshy, Abraham
1
Singh, Ramendra
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Customer-oriented selling
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Salesperson
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Scale development
1
SOCO
