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Results 1-10 of 20 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2014
Social media marketing in emerging economies: Case study of three Indian firms
Bakshi, Madhupa
;
Mishra, Prashant
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2014
Customer-based corporate brand equity (CBCBE) in business-to-business firms: An emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
2018
Dimensions of privacy concerns amongst online buyers in India
Jain, Tinu
;
Mishra, Prashant
2016
A framework for performance evaluation of channel partners in distribution relationships
Goyal, Vikas
;
Mishra, Prashant
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2018
Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude
Upadhyay, Ashwani Kumar
;
Khandelwal, Komal
;
Nandan, Tanuj
;
Mishra, Prashant
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2016
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
2018
Bansara eye care: Growing affordable eye care for the rural population
Lyngdoh, Teidorlang
;
Sridhar, Guda
;
Mishra, Prashant
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Author
5
Bakshi, Madhupa
4
Singh, Ramendra
3
Jain, Tinu
3
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2
Agarwala, Ridhi
2
Goyal, Vikas
1
Banerji, Diptiman
1
Jammulamadaka, Nimruji Prasad
1
Khandelwal, Komal
1
Lyngdoh, Teidorlang
.
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2
Branding
2
Consumer-based brand equity
2
Credibility
2
Customer Ties
2
Entertainment
2
Market Orientation
2
Marketing Capabilities
2
Performance evaluation
1
Advertising
1
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2015
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