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Results 1-10 of 12 (Search time: 0.001 seconds).
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Issue DateTitleAuthor(s)
2013Understanding the Character of Santiago in The Old and the Sea within the Framework of Aristotelian Virtue Ethics and its Contemporay Relevance in Ethical ManagementBharadwaj, Apoorva; Bhuyan, Nisigandha
2014Shakespeare on Leadership, Communication and Management: Implications for Cross-cultural Business ContextsBharadwaj, Apoorva
2014Planning Internal Communication Profile for Organizational EffectivenessBharadwaj, Apoorva
2019Supplanting critical discourse with mute narratology in Indian commercials: Framing new communications for emerging markets: Supplanting critical discourse with mute narratology in commercialsRath, Pragyan; Bharadwaj, Apoorva
2014The Modern Indian Middle Class Housewife and Her washing powder: Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and WheelRath, Pragyan; Bharadwaj, Apoorva
2017Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisementsBharadwaj, Apoorva; Mehta, Ritu
2017BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva
2018Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kidsBharadwaj, Apoorva; Mehta, Ritu
2013Contemporay Indian Advertising: Socio-Cultural Semantics and the Ethical QuandaryBharadwaj, Apoorva
2013-12Understanding the character of Santiago in The Old Man and the Sea within the framework of Aristotelian virtue ethics and its contemporary relevance in ethical managementBharadwaj, Apoorva; Bhuyan, Nisigandha

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