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Results 21-25 of 25 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2015-12
Editorial: rethinking marketing
Krafft, Manfred
;
Singh, Ramendra
;
Sista, Suren
2017-03
BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2018-09
Money, religiosity, and spiritual well-being: does it impact consumers’ ethical beliefs? Evidence from India
Singh, Ramendra
2023
Life Insurance: Buying Behaviour among Low Income Rural Consumers in India
Singh, Ramendra
;
Tiwary, Shiv
;
Sharma, Anamika
2019-06-19
Why brands need to pay attention to the needs of the millennials and create appropriate marketing strategies?
Singh, Ramendra
;
Economic Times
Discover
Author
3
Agarwal, Sharad
3
The Hindu Business Line
2
Ali, Saiyed Wajid
2
Gupta, Vaibhav
2
Khare, Apoorv
2
Wani, Tahir
1
Bharadwaj, Apoorva
1
Economic Times
1
Koshy, Abraham
1
Krafft, Manfred
.
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Subject
5
India
1
Acceptability
1
Attitude towards money
1
Awareness
1
banks
1
Base of pyramid
1
Base of pyramid (BoP)
1
Bottom of pyramid
1
Bottom of pyramid (BOP)
1
Brand
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Date issued
3
2020 - 2023
22
2010 - 2019