1. IR@IIMC

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Results 11-20 of 23 (Search time: 0.022 seconds).
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Issue DateTitleAuthor(s)
2015-07-21Online movie ratingsSingh, Ramendra; The Economic Times
2011-05-01Importance of Money, Religiosity, and Spiritual Well-being of Young Fast-Food Consumers, and its Impact on their Ethical BeliefsSingh, Ramendra; Agarwal, Sharad
2011-11-01When, And How Salespersons Spend Time With Customers? An Empirical Study of the Quality of Sales Calls, and it’s Impact on Sales PerformanceSingh, Ramendra
2011-05-01A Market Separations Perspective to Analyze the Role of ICT in Development at the Bottom of the PyramidTarafdar, Monideepa; Singh, Ramendra
2010-05-01Impact of apologetic vs. defensive selling strategies under negative corporate publicity: Exploring the role of customer trust and gratitudeSingh, Ramendra; Xie, Yi
2015-05-21Is marketing guilty of ignoring the poor?Singh, Ramendra; The Hindu Business Line
2015-12Perspective article - Poor markets: perspectives from the base of the pyramidSingh, Ramendra
2021-09Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact: a study of BoP microentrepreneurs in conflict zonesSingh, Ramendra; Wani, Tahir; Ali, Saiyed Wajid; Khare, Apoorv
2021-09Correction to: Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact: a study of BoP micro-entrepreneurs in conflict zonesSingh, Ramendra; Wani, Tahir; Ali, Saiyed Wajid; Khare, Apoorv
2019-03Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspectiveSingh, Ramendra; Trott, Sangeeta

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