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Item hits:
Issue Date
Title
Author(s)
2015-12
Editorial: rethinking marketing
Krafft, Manfred
;
Singh, Ramendra
;
Sista, Suren
2017-03
BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2018-09
Money, religiosity, and spiritual well-being: does it impact consumers’ ethical beliefs? Evidence from India
Singh, Ramendra
2021-02
Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
;
Singh, Ramendra
2021-01
Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
;
Sharma, Yukti
2021-05
Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
2022
Consumer Behavior During a Pandemic: A Rural versus Urban Comparison
Singh, Ramendra
;
Das, Gopal
;
Jain, Tanisha
2023
Dokra Art – Marketing a Dying Art at the BOP
Singh, Ramendra
;
Paul, Siddhartha
;
Mondal, Siuli
2023
Life Insurance: Buying Behaviour among Low Income Rural Consumers in India
Singh, Ramendra
;
Tiwary, Shiv
;
Sharma, Anamika
2019-06-19
Why brands need to pay attention to the needs of the millennials and create appropriate marketing strategies?
Singh, Ramendra
;
Economic Times
Discover
Author
8
Agarwal, Sharad
5
Mishra, Prashant
5
Paul, Siddhartha
5
Sy-Changco, Joseph A.
4
Gupta, Vaibhav
4
Koshy, Abraham
4
Modi, Pratik
4
Rao, Menaka
4
Singh, Rakesh Kumar P.
3
Das, Gopal
.
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Subject
20
India
8
Emerging markets
7
Marketing
6
Salesperson
5
Customer orientation
5
Market development
4
Market separations
3
Bottom of pyramid
3
Bottom of the pyramid
3
Corporate social responsibility
.
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Date issued
16
2020 - 2023
79
2010 - 2019
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75
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25
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