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Item hits:
Issue Date
Title
Author(s)
2017
Lifetron Hospital: In Search of Right Service Marketing Strategy
Singh, Ramendra
;
Kr. Dwivedi, Prabhat
;
Rao, Menaka
2017
Kutchina: In Search of a Marketing Strategy
Singh, Ramendra
;
Ghosh, D.P.
;
Paul, Siddhartha
2018
Switch On O’Nergy: Social Innovation Challenges At the Bottom-of-the-Pyramid
Singh, Ramendra
;
Rao, Menaka
2018
Ek Number Bharose Ka: A Helpline for Grievance Re-addressal For Non-emergency Police Intervention
Singh, Ramendra
;
Kr. Dwivedi, Prabhat
;
Rao, Menaka
2019
Buchuk: Discovering the Future of Automatic Cooking
Singh, Ramendra
;
Rao, Menaka
2019
NCoRe Ventures Pvt. Ltd.: Architecting the Virtual Factory Approach
Singh, Ramendra
;
Bandyopadhyay, Somprakash
;
Parthiban, Rishikeshan
2020
CALCUTTA 64: An Entrepreneur’s Journey to Success
Singh, Ramendra
;
Rao, Maneka
2021
Switch ON: Water Entrepreneurship Initiatives
Singh, Ramendra
;
Jaikumar, Saravana
;
Rao, Maneka
2022
Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated Market
Singh, Ramendra
;
Paul, Siddhartha
2022
IITIIMShaadi.com: Can positioning support market expansion?
Singh, Ramendra
;
Paul, Siddhartha
;
Gupta, Poonam
;
Kumar, Amit
Discover
Author
8
Agarwal, Sharad
5
Mishra, Prashant
5
Paul, Siddhartha
5
Sy-Changco, Joseph A.
4
Gupta, Vaibhav
4
Koshy, Abraham
4
Modi, Pratik
4
Rao, Menaka
4
Singh, Rakesh Kumar P.
3
Das, Gopal
.
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Subject
20
India
8
Emerging markets
7
Marketing
6
Salesperson
5
Customer orientation
5
Market development
4
Market separations
3
Bottom of pyramid
3
Bottom of the pyramid
3
Corporate social responsibility
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Date issued
16
2020 - 2023
79
2010 - 2019
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75
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