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Issue DateTitleAuthor(s)
2014When do corporate social responsibility initiatives impact on customer-facing employees? Evidence from India and the NetherlandsVlachos, Pavlos A.; Panagopoulos, Nikolaos G.; Theotokis, Aristeidis; Singh, Ramendra; Singh, Rakesh Kumar P.
2018Digital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICTSingh, Ramendra; Modi, Pratik; Gupta, Vaibhav; Sur, Arindam
2018‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economyJaikumar, Saravana; Singh, Ramendra; Sarin, Ankur
2015Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant
2011SALCUSTOR: A multidimensional scale for salespersons' customer orientation and implications for customer-oriented selling: Empirical evidence from IndiaSingh, Ramendra; Koshy, Abraham
2015Market Separations for BOP Producers: The Case of Market Development for the Chanderi Cluster Weavers in IndiaSingh, Ramendra; Agarwal, Sharad; Modi, Pratik
2020A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisementsSingh, Ramendra; Sharma, Yukti; Kumar, Jitender
2012Bringing "social" into sales: The impact of salespeople's social media use on service behaviors and value creationAgnihotri, Raj; Kothandaraman, Prabakar; Kashyap, Rajiv K.; Singh, Ramendra
2016Motorola’s Re-entry Into The Indian Mobile Market: The Marketing StrategyBose, Indranil; Singh, Ramendra; Paul, Siddhartha
2016Apple’s i-phone 5C in the Indian Market - A Product Positioning FailureSingh, Ramendra; Mukherjee, Srabanti; Das, Gopal

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