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Results 21-30 of 30 (Search time: 0.003 seconds).
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Issue Date
Title
Author(s)
2016
Role of Comparative Advertising in Influencing Consumers' Attitude towards Brands
Mehta, Ritu
;
Khosla, A.
;
Bhaskar, M.
2014
Telemedicine: Implementation in rural India
Roy, S.
;
Mehta, Ritu
2020
Deodorant Wars in India: Revival of Challenge for Axe
Mehta, Ritu
;
Jain, Abhi
2021
Dmart : The Indian Walmart
Mehta, Ritu
;
Sriram, Radhika
2020-09
Gender-based differences in consumer decision-making styles: implications for marketers
Mehta, Ritu
2017-09
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
2021-01
Redesigning after-sales service: Impact on incumbent product distribution channels
Mehta, Ritu
;
Balakumar, Karthikeyan
2022-01
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
2021-01-14
Food ads for kids feed on social prejudices
Mehta, Ritu
;
Mint
2021-07-08
Locking the customer churn during the unlocking process.
Mehta, Ritu
;
The Economic Times
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Bhanja, Nivedita
4
Bharadwaj, Apoorva
3
Swami, Sanjeev N.
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Dixit, Gagan
2
Sharma, Narendra K.
1
Agarwal, Abhinav
1
Agarwal, S.
1
Agrawal, Sanket
1
Anand, Prince R.
1
Balakumar, Karthikeyan
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India
3
Consumer behaviour
3
Gender
2
Advertisements
2
Bottom of the pyramid
2
Communication
2
Food
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Retailing
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Society
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