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Issue Date
Title
Author(s)
-
Does CSR activities of the Indian firms facilitate markets development at the Bottom of the Pyramid? An Empirical Investigation
Singh, Ramendra
-
State Of Health Consumers At The Rural Bottom Of The Pyramid: A Qualitative Investigation Of NRHM Policy Implementation
Singh, Ramendra
-
Stress in Shopping: An Empirical Investigation of Shopping experiences of Poor Consumers
Singh, Ramendra
-
Last Mile Challenges in Social Innovations: An Empirical Investigation of Challenges faced by Social Enterprises, NGOs and Marketers in reaching Bottom of Pyramid with Social Innovations
Singh, Ramendra
-
An Observational Study of Urban Slum Dwellers
Singh, Ramendra
2013
Cases in Business Marketing
Paliwal, Pramod
;
Singh, Ramendra
;
Yadav, Sudhir
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2018
Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India
Singh, Ramendra
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2012
Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
Singh, Ramendra
;
Seshadri, DVR
Discover
Author
8
Agarwal, Sharad
5
Sy-Changco, Joseph A.
4
Gupta, Vaibhav
4
Koshy, Abraham
4
Mishra, Prashant
4
Modi, Pratik
4
Paul, Siddhartha
4
Rao, Menaka
4
Singh, Rakesh Kumar P.
3
Das, Gopal
.
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Subject
20
India
8
Emerging markets
6
Marketing
5
Market development
5
Salesperson
4
Customer orientation
4
Market separations
3
Bottom of pyramid
3
Bottom of the pyramid
3
Corporate social responsibility
.
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Date issued
11
2020 - 2022
78
2010 - 2019
Has File(s)
71
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