Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Library
Digital Archives
L.M. Thapar Library
IRINS
IIMC
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IR@IIMC
Search
Search:
All of DSpace
AINA
Annual Reports
Artha
B.C. Roy Memorial Library Gallery
Cases
DECISION (IIMC Official Journal)
Doctoral Theses
IIMC Gallery
IIMC in Media
IIMs in Media
Journal of Human Values
MBAEx Business Review
Opinion Pieces
Publications
Research Projects
Summer Project Reports
Working Papers
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 1-10 of 14 (Search time: 0.002 seconds).
previous
1
2
next
Item hits:
Issue Date
Title
Author(s)
2014
The Modern Indian Middle Class Housewife and Her washing powder: Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
2017
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
2015
Human capital and professional network effects on women’s odds of corporate board directorships
Hodigere, Renuka
;
Bilimoria, Diana
2018
The precarity of respectable consumption: normalising sexual violence against women
Varman, Rohit
;
Goswami, Paromita
;
Vijay, Devi
2020
Effect of professional attributes on professional-life conflict: Gender as a moderator in the Indian it industry
Thriveni Kumari, K.
2020
Rationales of gender diversity management policies and practices in India: an exploratory empirical study in the Indian IT/ITeS industry
Chakraborty, Shreyashi
;
Chatterjee, Leena
2018
Producing the Aesthetic Self: An Analysis of Aesthetic Skill and Labour in the Organized Retail Industries in India
Maitra, Saikat
;
Maitra, Srabani
2019
Impact of brand de-gendering on consumer responses
Bhanja, Nivedita
;
Mehta, Ritu (Supervisor)
2020-09
Gender-based differences in consumer decision-making styles: implications for marketers
Mehta, Ritu
2017-09
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
Discover
Author
3
Bharadwaj, Apoorva
3
Mehta, Ritu
1
Bhanja, Nivedita
1
Bilimoria, Diana
1
Chakraborty, Shreyashi
1
Chatterjee, Leena
1
Filipowicz‑Chomko, Marzena
1
Gopi, Girigan
1
Goswami, Paromita
1
Hodigere, Renuka
.
next >
Subject
3
Communication
3
India
3
Marketing
3
Women
2
Advertisements
2
Society
2
Television
1
Access
1
Aesthetic labour
1
Attributes
.
next >
Date issued
3
2017
3
2020
2
2014
2
2018
1
2015
1
2019
1
2023
1
2024
Has File(s)
8
false
6
true
.
next >