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Issue Date
Title
Author(s)
-
Does CSR activities of the Indian firms facilitate markets development at the Bottom of the Pyramid? An Empirical Investigation
Singh, Ramendra
-
State Of Health Consumers At The Rural Bottom Of The Pyramid: A Qualitative Investigation Of NRHM Policy Implementation
Singh, Ramendra
-
Stress in Shopping: An Empirical Investigation of Shopping experiences of Poor Consumers
Singh, Ramendra
-
Last Mile Challenges in Social Innovations: An Empirical Investigation of Challenges faced by Social Enterprises, NGOs and Marketers in reaching Bottom of Pyramid with Social Innovations
Singh, Ramendra
-
An Observational Study of Urban Slum Dwellers
Singh, Ramendra
2013
Cases in Business Marketing
Paliwal, Pramod
;
Singh, Ramendra
;
Yadav, Sudhir
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2018
Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from India
Singh, Ramendra
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2012
Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
Singh, Ramendra
;
Seshadri, DVR
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Author
8
Agarwal, Sharad
5
Mishra, Prashant
5
Paul, Siddhartha
5
Sy-Changco, Joseph A.
4
Gupta, Vaibhav
4
Koshy, Abraham
4
Modi, Pratik
4
Rao, Menaka
4
Singh, Rakesh Kumar P.
3
Das, Gopal
.
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Subject
20
India
8
Emerging markets
7
Marketing
6
Salesperson
5
Customer orientation
5
Market development
4
Market separations
3
Bottom of pyramid
3
Bottom of the pyramid
3
Corporate social responsibility
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Date issued
16
2020 - 2023
79
2010 - 2019
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