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Results 1-10 of 23 (Search time: 0.007 seconds).
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Issue Date
Title
Author(s)
2014
The Modern Indian Middle Class Housewife and Her washing powder: Deconstructing symbolic ideology in contemporary communication strategy in advertising: The case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
2018
Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding
Choudhury, Koushiki
2014
Integrating operations and marketing decisions using delayed differentiation of products and guaranteed delivery time under stochastic demand
Kuthambalayan, Thyagaraj S.
;
Mehta, Peesush
;
Shanker, Kripa
2015
Big Data: Prospects and Challenges
Moorthy, Janakiraman
;
Lahiri, Rangin
;
Biswas, Neelanjan
;
Sanyal, Dipyaman
;
Ranjan, Jayanthi
;
Nanath, Krishnadas
;
Ghosh, Pulak
2013
Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
2012
Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy context
Sarkar, Soumya
;
Mishra, Prashant (Supervisor)
2012
Essays on consumption among migrant consumers
Sreekumar, Hari
;
Varman, Rohit (Supervisor)
2012
Influence of organizational environment on managerial choice of dealer performance measures : a multi dimensional framework
Goyal, Vikas
;
Mishra, Prashant (Supervisor)
2016
An Inquiry into marketing and consumption of khadi
Shah, Nirali P
;
Varman, Rohit (Supervisor)
2016
An Inquiry into subaltern consumption
Khare, Apoorv Kumar
;
Chatterjee, Leena (Supervisor)
Discover
Author
7
Singh, Ramendra
4
Paul, Siddhartha
3
Mishra, Prashant (Supervisor)
2
Mehta, Ritu (Supervisor)
2
Rakshit, Krishanu (Supervisor)
2
Varman, Rohit (Supervisor)
1
Banerji, Diptiman
1
Bhanja, Nivedita
1
Bharadwaj, Apoorva
1
Biswas, Neelanjan
.
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Subject
3
India
2
Distribution
2
Entrepreneurship
2
Gender
2
Management of marketing
2
Marketing goods
1
Added value/value chain
1
Anthropomorphic metaphors
1
Anthropomorphised food
1
Anthropomorphism
.
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Date issued
6
2020 - 2023
17
2011 - 2019