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Issue Date
Title
Author(s)
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2021
Revolutionizing Market Mix Models - Robyn
Sawant, Jaihind
;
Parasuram, Kolli
2020-09
Gender-based differences in consumer decision-making styles: implications for marketers
Mehta, Ritu
2022
Essays on bazaar: an Indian perspective
Shreshtha, Kumar
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2023
Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate
Kumar, Gurugubelli Prasanna
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
Discover
Author
3
Mishra, Prashant (Supervisor)
2
Jaikumar, Saravana (Supervisor)
1
Kumar, Gurugubelli Prasanna
1
Mehta, Ritu
1
Parasuram, Kolli
1
Sawant, Jaihind
1
Sharma, Ritika
1
Shreshtha, Kumar
1
Singh, Ramendra (Supervisor)
Subject
1
Commodity theory
1
Consumer decision-making styles
1
E-commerce
1
Evolution of the bazaar
1
Gender
1
India
1
Informal market
1
Intra-seller dynamics
1
Market Mix Modeling (MMM) technique
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