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Item hits:
Issue Date
Title
Author(s)
2012
Shaping corporate brand performance through market orientation : a dyadic study in an emerging economy context
Sarkar, Soumya
;
Mishra, Prashant (Supervisor)
2012
Influence of organizational environment on managerial choice of dealer performance measures : a multi dimensional framework
Goyal, Vikas
;
Mishra, Prashant (Supervisor)
2018
Impact of friendship among customers on their perceived value from consumption
Banerji, Diptiman
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2018
Iconic and symbolic religious signs in print advertising : impact on brand affect and brand trust
Agarwala, Ridhi
;
Mishra, Prashant (Supervisor)
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Author
1
Agarwala, Ridhi
1
Banerji, Diptiman
1
Goyal, Vikas
1
Sarkar, Soumya
1
Singh, Ramendra (Supervisor)
Subject
1
Brand performance
1
Control theory
1
CPV
1
Customer perceived value
1
Dyadic study
1
Joint consumption
1
Market orientation
1
Performance measurement
1
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2012
2
2018
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