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Issue Date
Title
Author(s)
2020
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Maity, Moutusy
;
Singh, Ramendra
2020
A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry
Garg, Ruchi
;
Chhikara, Ritu
;
Singh, Ramendra
;
Agrawal, Gautam
;
Talwar, Vishal
;
Mehra, Vedant
2020
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
2020
CALCUTTA 64: An Entrepreneur’s Journey to Success
Singh, Ramendra
;
Rao, Maneka
2020-08
Doing business in India: The role of jaan-pehchaan
Berger, Ron
;
Barnes, Bradley R.
;
Konwar, Ziko
;
Singh, Ramendra
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Agrawal, Gautam
1
Barnes, Bradley R.
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Chhikara, Ritu
1
Garg, Ruchi
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1
Kumar, Jitender
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Maity, Moutusy
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Barista And Others As Competition
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Cafe
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Café Coffee Day
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