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Results 11-20 of 20 (Search time: 0.006 seconds).
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Issue Date
Title
Author(s)
2018
An ethnocentric perspective of foreign multi-brand retail in India
Banerji, Diptiman
;
Mishra, Prashant
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
2017
Mio Amore: surviving brand change in transition economy
Jammulamadaka, Nimruji Prasad
;
Mishra, Prashant
;
Saha, Biswatosh
2019
Religiosity and consumer behavior: a summarizing review
Agarwala, Ridhi
;
Mishra, Prashant
;
Singh, Ramendra
2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
2015
Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?
Singh, Ramendra
;
Bakshi, Madhupa
;
Mishra, Prashant
2016
Van Heusen: The Journey of a Brand
Mishra, Prashant
;
Jain, Tinu
2016
Durex in India: The Category Normalisation Challenge
Mishra, Prashant
;
Jain, Tinu
2019
The Birth of BARC: The Challenges of Establishing a New Television Audience Measurement System in India
Mishra, Prashant
;
Mitra, Chandradeep
2019
Evaluating channel partner's performance: impact of task environments on the relevance of measurement metrics
Goyal, Vikas
;
Mishra, Prashant
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5
Bakshi, Madhupa
4
Singh, Ramendra
3
Jain, Tinu
3
Sarkar, Soumya
2
Agarwala, Ridhi
2
Goyal, Vikas
1
Banerji, Diptiman
1
Jammulamadaka, Nimruji Prasad
1
Khandelwal, Komal
1
Lyngdoh, Teidorlang
.
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Subject
2
Branding
2
Consumer-based brand equity
2
Credibility
2
Customer Ties
2
Entertainment
2
Market Orientation
2
Marketing Capabilities
2
Performance evaluation
1
Advertising
1
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2015