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Results 1-10 of 13 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2020
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Maity, Moutusy
;
Singh, Ramendra
2020
Doing business in India: The role of jaan-pehchaan
Berger, Ron
;
Barnes, Bradley R.
;
Konwar, Ziko
;
Singh, Ramendra
2020
A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry
Garg, Ruchi
;
Chhikara, Ritu
;
Singh, Ramendra
;
Agrawal, Gautam
;
Talwar, Vishal
;
Mehra, Vedant
2020
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
2020
CALCUTTA 64: An Entrepreneur’s Journey to Success
Singh, Ramendra
;
Rao, Maneka
2021
Switch ON: Water Entrepreneurship Initiatives
Singh, Ramendra
;
Jaikumar, Saravana
;
Rao, Maneka
2022
Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated Market
Singh, Ramendra
;
Paul, Siddhartha
2022
IITIIMShaadi.com: Can positioning support market expansion?
Singh, Ramendra
;
Paul, Siddhartha
;
Gupta, Poonam
;
Kumar, Amit
2021-02
Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
;
Singh, Ramendra
2021-01
Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
;
Sharma, Yukti
Discover
Author
3
Paul, Siddhartha
2
Rao, Maneka
2
Sharma, Yukti
1
Agrawal, Gautam
1
Barnes, Bradley R.
1
Berger, Ron
1
Chhikara, Ritu
1
Das, Gopal
1
Dash, Rupanwita
1
Garg, Ruchi
.
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Subject
4
India
3
Marketing
1
4A framework
1
access to markets
1
Account receivables
1
Agriculture
1
Attitude
1
Barista And Others As Competition
1
Barriers
1
Base Of Pyramid
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Date issued
5
2020
4
2021
3
2022
1
2023