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Results 1-10 of 11 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2020
Essays on the Online Self-The Selfie Phenomenon
Manoharan, Bhupesh
;
Rakshit, Krishanu (Supervisor)
2022
Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated Market
Singh, Ramendra
;
Paul, Siddhartha
2022
IITIIMShaadi.com: Can positioning support market expansion?
Singh, Ramendra
;
Paul, Siddhartha
;
Gupta, Poonam
;
Kumar, Amit
2022
Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
Sharma, Ritika
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2021
Revolutionizing Market Mix Models - Robyn
Sawant, Jaihind
;
Parasuram, Kolli
2020-09
Gender-based differences in consumer decision-making styles: implications for marketers
Mehta, Ritu
2022
Essays on bazaar: an Indian perspective
Shreshtha, Kumar
;
Mishra, Prashant (Supervisor)
;
Singh, Ramendra (Supervisor)
2023
Selling the prospective unsaleables: evaluating the attractiveness of a promotion in clearance sales doctoral candidate
Kumar, Gurugubelli Prasanna
;
Mishra, Prashant (Supervisor)
;
Jaikumar, Saravana (Supervisor)
2023
Dokra Art – Marketing a Dying Art at the BOP
Singh, Ramendra
;
Paul, Siddhartha
;
Mondal, Siuli
2023
The effects of anthropomorphism on consumer goal pursuits
Mishra, Ria
;
Mehta, Ritu (Supervisor)
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Author
1
Mehta, Ritu (Supervisor)
1
Mishra, Ria
1
Mondal, Siuli
1
Parasuram, Kolli
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Sawant, Jaihind
1
Sharma, Ritika
1
Shreshtha, Kumar
1
Sinde, Saurabh
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Singh, Ramendra (Supervisor)
.
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3
India
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E-commerce
2
Management of marketing
2
Marketing goods
1
Anthropomorphic metaphors
1
Anthropomorphised food
1
Anthropomorphism
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Anthropomorphism in marketing
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2022
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