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Results 1-10 of 17 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2018
Exploring the Urban BoP Market in Bottom of the Pyramid Marketing : Making, Shaping and Developing BoP Markets
Mathur, Mahima Kaura
;
Mehta, Ritu
;
Swami, Sanjeev
;
Bhatnagar, Sanjeev
2017
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Bharadwaj, Apoorva
;
Mehta, Ritu
2014
A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2016
Consumer decision making styles in developed and developing markets: A cross-country comparison
Mehta, Ritu
;
Dixit, Gagan
2013
Understanding perceived retail crowding: A critical review and research agenda
Mehta, Ritu
2018
Consumer preferences for wine attributes in an emerging market
Mehta, Ritu
;
Bhanja, Nivedita
2018
Demystifying the ethical appeals and gender polarity embedded in the act of persuation characterizing television commercials targeted at Indian kids
Bharadwaj, Apoorva
;
Mehta, Ritu
2014
Consumer Preferences and Consumption of Wine in a aEmerging Markets
Agarwal, Abhinav
;
Anand, Prince R.
;
Mehta, Ritu
2015
Consumer Decision Making: A Comparative Study of Indian and German Shoppers
Mehta, Ritu
;
Dixit, Gagan
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Author
3
Bhanja, Nivedita
3
Bharadwaj, Apoorva
2
Dixit, Gagan
2
Sharma, Narendra K.
2
Swami, Sanjeev N.
1
Agarwal, Abhinav
1
Agarwal, S.
1
Anand, Prince R.
1
Bhaskar, M.
1
Bhatnagar, Sanjeev
.
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Subject
3
Consumer behaviour
2
Advertisements
2
Communication
2
Gender
2
India
2
Retailing
2
Society
2
Store atmospherics
2
Television
2
Women
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2014
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2018
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2015
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