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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 93
Issue DateTitleAuthor(s)
2020-08Doing business in India: The role of jaan-pehchaanBerger, Ron; Barnes, Bradley R.; Konwar, Ziko; Singh, Ramendra
2022-01It is better with a shade of blue! Consumer evaluation of unisex extension of brandsBhanja, Nivedita; Mehta, Ritu
2021-01Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisivenessSanyal, Shamindra Nath; Mazumder, Rabin; Singh, Ramendra; Sharma, Yukti
2021-02Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging marketRanjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; Singh, Ramendra
2021-05Does managing customer accounts receivable impact customer relationships, and sales performance? An empirical investigationSingh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant
2021-01Redesigning after-sales service: Impact on incumbent product distribution channelsMehta, Ritu; Balakumar, Karthikeyan
2019Impact of Religiosity in the Personal and Consumption DomainsAgarwala, Ridhi; Singh, Ramendra; Mishra, Prashant
2018Money, Religiosity and Spiritual Well-Being : Does it impact Consumers' Ethical beliefs? Evidence from IndiaSingh, Ramendra
2012Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?Singh, Ramendra; Seshadri, DVR
2015Market Separations for BOP Producers: Case Study on Market Development for Chanderi Cluster Weavers in IndiaSingh, Ramendra; Agarwal, Sharad; Modi, Pratik
-(Undefined)-
2013What are bottom of the pyramid markets and why do they matter?Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra
2020A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisementsSingh, Ramendra; Sharma, Yukti; Kumar, Jitender
2012Data mining framework for customer lifetime value-based segmentationAeron, Harsha; Kumar, Ashwani.; Moorthy, Janakiraman
2017Alphanumeric brand names for global branding: Does the alpha matter?Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit
2017BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of MacromarketingSingh, Ramendra; Bharadwaj, Apoorva
2012Consuming postcolonial shopping mallsVarman, Rohit; Belk, Russell V.
2019Non-deceptive deliberate purchase of brand lookalikes : A BOP Customer Value PerspectiveSingh, Ramendra; Trott, Sangeeta
2011Market subjectivity and neoliberal governmentality in higher educationVarman, Rohit; Saha, Biswatosh; Skalen, Per
2012Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentalityVarman, Rohit; Skalen, Per; Belk, Russell V.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 93