Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2016	Structural equation modelling of determinants of consumer-based brand equity of newspapers	Bakshi, Madhupa; Mishra, Prashant
2015	Service quality and customers’ behavioural intentions: Class and mass banking and implications for the consumer and society	Choudhury, Koushiki
2017	Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create	Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G.
2016	Kafkaesque institutions at the base of the pyramid	Khare, Apoorv; Varman, Rohit
2016	Drivers of user engagement in eWoM communication	Rossmann, Alexander; Ranjan, Kumar Rakesh; Sugathan, Praveen
2016	Omission and Commission as Marketplace Trauma	Bennett, Aronté Marie; Baker, Stacey Menzel; Cross, Samantha N.N.; James J.P., Bartholomew, Gregory; Ekpo, Akon Elizabeth; Henderson, Geraldine Rosa; Hutton, Martina; Khare, Apoorv; Roy, Abhijit; Stovall, Tony; Taylor, Charles R.
2017	Drivers of brand equity of television news channels: evidences from emerging market	Bakshi, Madhupa; Mishra, Prashant
2020	Developing a marketing framework for the bottom of the pyramid consumers	Mathur, Mahima; Mehta, Ritu; Swami, Sanjeev N.
2016	Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets	Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra
2016	Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines	Sy-Changco, Joseph A.; Singh, Ramendra; Gregorio, Rizalito L.; Lu, Pierre Xiao; Shin, Geoncheol
2015	Online movie ratings: A cross-cultural, emerging Asian markets perspective	Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A.; Singh, Ramendra
2015	Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?	Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant
2015	Market Separations for BOP Producers: The Case of Market Development for the Chanderi Cluster Weavers in India	Singh, Ramendra; Agarwal, Sharad; Modi, Pratik
2020	Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption	Shekhar, Sudhanshu; Manoharan, Bhupesh; Rakshit, Krishanu
2019	Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth	Sreekumar, Hari; Varman, Rohit
2018	Dispossessing vulnerable consumers: Derealization, desubjectification, and violence	Varman, Rohit; Vijay, Devi
2019	Role of social network in defining the impact of marketing - Mix on satisfaction from food items at subsistence marketplace	Sharma, Yukti; Nasreen, Reshma; Kumar, Amit
2018	Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude	Upadhyay, Ashwani Kumar; Khandelwal, Komal; Nandan, Tanuj; Mishra, Prashant
2019	Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing	Choudhury, Koushiki
2018	Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding	Choudhury, Koushiki