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Issue Date	Title	Author(s)
2013	Service quality and customers' purchase intentions: An empirical study of the Indian banking sector	Choudhury, Koushiki
2014	Service Quality and Customers' Complaining Behavior: A Study of the Indian Banking Sector	Choudhury, Koushiki
2020	Consuming beyond means: debt trap of conspicuous consumption in an emerging economy	Jaikumar, Saravana; Sharma, Yukti
2015	Evaluating customer-perceived service quality in business management education in India: A study in topsis modeling	Choudhury, Koushiki
2013	The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: Exploring the moderating role of selling experience	Singh, Ramendra; Das, Gopal
2013	Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks	Singh, Ramendra; Agarwal, Sharad
2013	COSMOS service centre: Service recovery using distribution channels	Singh, Ramendra; Jyothi, Amer; Sinha, Ashish; Agarwal, Babita; Patro, Arun
2012	Karma orientation in boundary spanning sales employees: A conceptual framework and research propositions	Singh, Ramendra; Singh, Rakesh Kumar P.
2012	Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid	Singh, Ramendra; Gupta, Vaibhav; Mondal, Akash
2014	When do corporate social responsibility initiatives impact on customer-facing employees? Evidence from India and the Netherlands	Vlachos, Pavlos A.; Panagopoulos, Nikolaos G.; Theotokis, Aristeidis; Singh, Ramendra; Singh, Rakesh Kumar P.
2017	An examination of the emotions that follow a failure of co-creation	Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G.
2016	A framework for performance evaluation of channel partners in distribution relationships	Goyal, Vikas; Mishra, Prashant
2020	Embracing the organic way: is consumer preference the same for all brands?	Mehta, Ritu; Agrawal, Sanket
2017	Health and Sickness: A Buddhist View and Implications for Social Marketing	Choudhury, Koushiki
2017	Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms	Sarkar, Soumya; Mishra, Prashant
2016	Consumer decision making styles in developed and developing markets: A cross-country comparison	Mehta, Ritu; Dixit, Gagan
2017	The six faces of value co-creation: A field guide for executives	Ranjan, Kumar Rakesh; Read, Stuart
2017	Groups and teams: a review of bad apple behavior	Jaikumar, Saravana; Mendonca, Avina J.
2017	A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness	Choudhury, Koushiki
2016	Structural equation modelling of determinants of consumer-based brand equity of newspapers	Bakshi, Madhupa; Mishra, Prashant