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Issue Date	Title	Author(s)
2012	Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industry	Singh, Ramendra; Paliwal, Pramod
2012	Market development at the bottom of the pyramid: Examining the role of information and communication technologies	Tarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra
2011	Prabhar Oil Company, and distribution challenges in the Indian lubricants industry	Singh, Ramendra; Paliwal, Pramod; Sakariya, Sanjay
2011	Managerial insights into sachet marketing strategies and popularity in the Philippines	Sy-Changco, Joseph A.; Pornpitakpan, Chanthika; Singh, Ramendra; Bonilla, Celia M.
2020	Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework	Maity, Moutusy; Singh, Ramendra
2020	A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry	Garg, Ruchi; Chhikara, Ritu; Singh, Ramendra; Agrawal, Gautam; Talwar, Vishal; Mehra, Vedant
2012	What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes	Liu, Matthew Tingchi; Brock, James L.; Singh, Ramendra; Chu, Rongwei; Sy-Changco, Joseph A.
2011	Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from India	Singh, Ramendra; Koshy, Abraham
2011	An exploratory investigation into the hierarchical linkages between salespersons' sales call activities and customers' psychosocial benefits and terminal values	Singh, Ramendra
2012	A new conceptualization of salesperson's customer orientation: Propositions and implications	Singh, Ramendra; Koshy, Abraham
2011	SALCUSTOR: A multidimensional scale for salespersons' customer orientation and implications for customer-oriented selling: Empirical evidence from India	Singh, Ramendra; Koshy, Abraham
2014	A typology of Indian hypermarket shoppers based on shopping motivation	Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev N.
2013	The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation	Mehta, Ritu; Sharma, Narendra K.; Swami, Sanjeev N.
2014	Service quality andword of mouth: A study of the banking sector	Choudhury, Koushiki
2014	Marketing thought in India: Challenges of hegemony and inclusivity	Varman, Rohit
2015	Locating the past in its silence: History and marketing theory in India	Varman, Rohit; Sreekumar, Hari
2014	The influence of customer-perceived service quality on customers' behavioural intentions: A study of public and private sector banks, class and mass banking and consumer policy implications	Choudhury, Koushiki
2020	Food advertising targeting children in India: Analysis and implications	Mehta, Ritu; Bharadwaj, Apoorva
2014	Materialism, Religion, and Implications for Marketing-An Ethnographic Study of Nichiren Buddhism	Choudhury, Koushiki
2013	Understanding perceived retail crowding: A critical review and research agenda	Mehta, Ritu