IR@IIMC: Search

Search

Results 21-30 of 77 (Search time: 0.002 seconds).

previous
1
2
3
4
5
6
...
8
next

Item hits:

Issue Date	Title	Author(s)
2014	The influence of customer-perceived service quality on customers' behavioural intentions: A study of public and private sector banks, class and mass banking and consumer policy implications	Choudhury, Koushiki
2017	A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness	Choudhury, Koushiki
2014	Materialism, Religion, and Implications for Marketing-An Ethnographic Study of Nichiren Buddhism	Choudhury, Koushiki
2013	Understanding perceived retail crowding: A critical review and research agenda	Mehta, Ritu
2013	Understanding poverty and promoting poverty alleviation through transformative consumer research	Blocker, Christopher P.; Ruth, Julie A.; Sridharan, Srinivas; Beckwith, Colin; Ekici, Ahmet; Goudie-Hutton, Martina; Rosa, Jose Antonio; Saatcioglu, Bige; Talukdar, Debabrata; Trujillo, Carlos Andres; Varman, Rohit
2013	Service quality and customers' purchase intentions: An empirical study of the Indian banking sector	Choudhury, Koushiki
2017	Alphanumeric brand names for global branding: Does the alpha matter?	Tripathi, Sanjeev; Jaikumar, Saravana; Guha, Abhijit
2018	Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding	Choudhury, Koushiki
2016	Structural equation modelling of determinants of consumer-based brand equity of newspapers	Bakshi, Madhupa; Mishra, Prashant
2017	BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing	Singh, Ramendra; Bharadwaj, Apoorva