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Issue Date
Title
Author(s)
2019
Role of social network in defining the impact of marketing - Mix on satisfaction from food items at subsistence marketplace
Sharma, Yukti
;
Nasreen, Reshma
;
Kumar, Amit
2020
Consuming beyond means: debt trap of conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Sharma, Yukti
2020
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
2021-01
Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness
Sanyal, Shamindra Nath
;
Mazumder, Rabin
;
Singh, Ramendra
;
Sharma, Yukti
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Author
2
Singh, Ramendra
1
Jaikumar, Saravana
1
Kumar, Amit
1
Kumar, Jitender
1
Mazumder, Rabin
1
Nasreen, Reshma
1
Sanyal, Shamindra Nath
Subject
1
And social network
1
Attitude
1
Balanced Growth Path
1
Bottom of the pyramid (BOP) or su...
1
Compensatory construct of food items
1
Conspicuous Consumption
1
Habit Formation
1
Indian teenagers
1
Luxury brands
1
Marketing - mix
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Date issued
2
2020
1
2019
1
2021
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4
false