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Issue Date	Title	Author(s)
2020	Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption	Shekhar, Sudhanshu; Manoharan, Bhupesh; Rakshit, Krishanu
2020	Embracing the organic way: is consumer preference the same for all brands?	Mehta, Ritu; Agrawal, Sanket
2020	Food advertising targeting children in India: Analysis and implications	Mehta, Ritu; Bharadwaj, Apoorva
2020	Consuming beyond means: debt trap of conspicuous consumption in an emerging economy	Jaikumar, Saravana; Sharma, Yukti
2020	Developing a marketing framework for the bottom of the pyramid consumers	Mathur, Mahima; Mehta, Ritu; Swami, Sanjeev N.
2020	Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework	Maity, Moutusy; Singh, Ramendra
2020	Doing business in India: The role of jaan-pehchaan	Berger, Ron; Barnes, Bradley R.; Konwar, Ziko; Singh, Ramendra
2020	A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry	Garg, Ruchi; Chhikara, Ritu; Singh, Ramendra; Agrawal, Gautam; Talwar, Vishal; Mehra, Vedant
2020	A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements	Singh, Ramendra; Sharma, Yukti; Kumar, Jitender
2020	Marketplace literacy education and coping behaviors among subsistence consumer - entrepreneurs during demonetization in India	Viswanathan, Madhubalan; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu