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Issue Date
Title
Author(s)
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
2012
Jugaad-From 'Making Do' and 'Quick Fix' to an Innovative, Sustainable and Low-Cost Survival Strategy at the Bottom of the Pyramid
Singh, Ramendra
;
Gupta, Vaibhav
;
Mondal, Akash
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Author
1
Gupta, Vaibhav
1
Mathur, Mahima
1
Mehta, Ritu
1
Mondal, Akash
1
Singh, Ramendra
1
Swami, Sanjeev N.
Subject
1
Bottom of the pyramid
1
Business model
1
Frugal innovation
1
India
1
Innovation
1
Jugaad
1
Marketing framework
1
Poor customers
1
Rural
Date issued
1
2012
1
2020
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2
false