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Issue Date
Title
Author(s)
2014
A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2020
Embracing the organic way: is consumer preference the same for all brands?
Mehta, Ritu
;
Agrawal, Sanket
2016
Consumer decision making styles in developed and developing markets: A cross-country comparison
Mehta, Ritu
;
Dixit, Gagan
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2013
Understanding perceived retail crowding: A critical review and research agenda
Mehta, Ritu
2018
Consumer preferences for wine attributes in an emerging market
Mehta, Ritu
;
Bhanja, Nivedita
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
2021-01
Redesigning after-sales service: Impact on incumbent product distribution channels
Mehta, Ritu
;
Balakumar, Karthikeyan
2022-01
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
Discover
Author
3
Swami, Sanjeev N.
2
Bhanja, Nivedita
2
Sharma, Narendra K.
1
Agrawal, Sanket
1
Balakumar, Karthikeyan
1
Bharadwaj, Apoorva
1
Dixit, Gagan
1
Mathur, Mahima
Subject
3
India
2
Consumer behaviour
2
Retailing
2
Store atmospherics
1
Advertising
1
After-sales service
1
Agender brand extension
1
Arousal
1
BOP
1
Bottom of the pyramid
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2020
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2013
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2014
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2016
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2018
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2021
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2022
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