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Issue Date
Title
Author(s)
2015
Locating the past in its silence: History and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
2015
Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?
Singh, Ramendra
;
Bakshi, Madhupa
;
Mishra, Prashant
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Bakshi, Madhupa
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Mishra, Prashant
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Singh, Ramendra
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Sreekumar, Hari
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Varman, Rohit
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Bottom of the pyramid
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Corporate hegemony
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Evolution of marketing
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History of marketing education
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History of marketing theory
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Market separations
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Postcolonial theory
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