1. IR@IIMC

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Results 81-90 of 93 (Search time: 0.007 seconds).
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Issue DateTitleAuthor(s)
2018‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economyJaikumar, Saravana; Singh, Ramendra; Sarin, Ankur
2015Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?Singh, Ramendra; Bakshi, Madhupa; Mishra, Prashant
2011SALCUSTOR: A multidimensional scale for salespersons' customer orientation and implications for customer-oriented selling: Empirical evidence from IndiaSingh, Ramendra; Koshy, Abraham
2015Market Separations for BOP Producers: The Case of Market Development for the Chanderi Cluster Weavers in IndiaSingh, Ramendra; Agarwal, Sharad; Modi, Pratik
2020A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisementsSingh, Ramendra; Sharma, Yukti; Kumar, Jitender
2020Marketplace literacy education and coping behaviors among subsistence consumer - entrepreneurs during demonetization in IndiaViswanathan, Madhubalan; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu
2019Evaluating channel partner's performance: impact of task environments on the relevance of measurement metricsGoyal, Vikas; Mishra, Prashant
2021-02Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging marketRanjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; Singh, Ramendra
2021-01Redesigning after-sales service: Impact on incumbent product distribution channelsMehta, Ritu; Balakumar, Karthikeyan
2021-01Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisivenessSanyal, Shamindra Nath; Mazumder, Rabin; Singh, Ramendra; Sharma, Yukti

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