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Issue Date
Title
Author(s)
2015
Evaluating customer-perceived service quality in business management education in India: A study in topsis modeling
Choudhury, Koushiki
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
2011
Market subjectivity and neoliberal governmentality in higher education
Varman, Rohit
;
Saha, Biswatosh
;
Skalen, Per
2012
Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality
Varman, Rohit
;
Skalen, Per
;
Belk, Russell V.
2013
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
2019
How do consumers choose sellers in E-marketplaces?: The role of display price and sellers’ review volume
Jaikumar, Saravana
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
2012
Customers' value appraisals-suppliers' value propositions interaction process in developing new services: A case study from the natural gas industry
Singh, Ramendra
;
Paliwal, Pramod
2012
Market development at the bottom of the pyramid: Examining the role of information and communication technologies
Tarafdar, Monideepa
;
Anekal, Prashanth
;
Singh, Ramendra
2011
Prabhar Oil Company, and distribution challenges in the Indian lubricants industry
Singh, Ramendra
;
Paliwal, Pramod
;
Sakariya, Sanjay
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Author
39
Singh, Ramendra
13
Mishra, Prashant
11
Choudhury, Koushiki
11
Varman, Rohit
10
Mehta, Ritu
6
Jaikumar, Saravana
5
Ranjan, Kumar Rakesh
4
Bakshi, Madhupa
4
Sharma, Yukti
4
Sy-Changco, Joseph A.
.
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Subject
17
India
7
Emerging markets
5
Bottom of the pyramid
5
Customer orientation
5
Service quality
4
Market development
4
Marketing
4
Salesperson
3
Brand Community
3
Consumer behaviour
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Date issued
15
2020 - 2022
77
2011 - 2019