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Issue Date
Title
Author(s)
2018
Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding
Choudhury, Koushiki
2016
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
2018
Bansara eye care: Growing affordable eye care for the rural population
Lyngdoh, Teidorlang
;
Sridhar, Guda
;
Mishra, Prashant
2012
Tiger, Tiger, Burning Bright! Will India's Tiger Economy Stimulate its Business Marketing Space?
Singh, Ramendra
;
Seshadri, DVR
2015
Service quality and customers’ behavioural intentions: Class and mass banking and implications for the consumer and society
Choudhury, Koushiki
2018
An ethnocentric perspective of foreign multi-brand retail in India
Banerji, Diptiman
;
Mishra, Prashant
2017
Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
2018
Consumer preferences for wine attributes in an emerging market
Mehta, Ritu
;
Bhanja, Nivedita
2016
Kafkaesque institutions at the base of the pyramid
Khare, Apoorv
;
Varman, Rohit
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Author
39
Singh, Ramendra
13
Mishra, Prashant
11
Choudhury, Koushiki
11
Varman, Rohit
10
Mehta, Ritu
6
Jaikumar, Saravana
5
Ranjan, Kumar Rakesh
4
Bakshi, Madhupa
4
Sharma, Yukti
4
Sy-Changco, Joseph A.
.
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Subject
17
India
7
Emerging markets
5
Bottom of the pyramid
5
Customer orientation
5
Service quality
4
Market development
4
Marketing
4
Salesperson
3
Brand Community
3
Consumer behaviour
.
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Date issued
15
2020 - 2022
77
2011 - 2019