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Results 11-20 of 93 (Search time: 0.008 seconds).
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Item hits:
Issue Date
Title
Author(s)
2014
Marketing thought in India: Challenges of hegemony and inclusivity
Varman, Rohit
2019
Role of social network in defining the impact of marketing - Mix on satisfaction from food items at subsistence marketplace
Sharma, Yukti
;
Nasreen, Reshma
;
Kumar, Amit
2015
Locating the past in its silence: History and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
2017
Health and Sickness: A Buddhist View and Implications for Social Marketing
Choudhury, Koushiki
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2018
Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude
Upadhyay, Ashwani Kumar
;
Khandelwal, Komal
;
Nandan, Tanuj
;
Mishra, Prashant
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2016
Consumer decision making styles in developed and developing markets: A cross-country comparison
Mehta, Ritu
;
Dixit, Gagan
2017
The six faces of value co-creation: A field guide for executives
Ranjan, Kumar Rakesh
;
Read, Stuart
2017
Groups and teams: a review of bad apple behavior
Jaikumar, Saravana
;
Mendonca, Avina J.
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Author
39
Singh, Ramendra
13
Mishra, Prashant
11
Choudhury, Koushiki
11
Varman, Rohit
10
Mehta, Ritu
6
Jaikumar, Saravana
5
Ranjan, Kumar Rakesh
4
Bakshi, Madhupa
4
Sharma, Yukti
4
Sy-Changco, Joseph A.
.
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Subject
16
India
7
Emerging markets
5
Bottom of the pyramid
5
Customer orientation
5
Service quality
4
Market development
4
Marketing
4
Salesperson
3
Brand Community
3
Consumer behaviour
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Date issued
15
2020 - 2022
77
2011 - 2019