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Results 1-10 of 93 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2014
A typology of Indian hypermarket shoppers based on shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2013
The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation
Mehta, Ritu
;
Sharma, Narendra K.
;
Swami, Sanjeev N.
2017
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
2016
A framework for performance evaluation of channel partners in distribution relationships
Goyal, Vikas
;
Mishra, Prashant
2014
Service quality andword of mouth: A study of the banking sector
Choudhury, Koushiki
2020
Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption
Shekhar, Sudhanshu
;
Manoharan, Bhupesh
;
Rakshit, Krishanu
2020
Embracing the organic way: is consumer preference the same for all brands?
Mehta, Ritu
;
Agrawal, Sanket
2012
Data mining framework for customer lifetime value-based segmentation
Aeron, Harsha
;
Kumar, Ashwani.
;
Moorthy, Janakiraman
2019
Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
Sreekumar, Hari
;
Varman, Rohit
2018
Dispossessing vulnerable consumers: Derealization, desubjectification, and violence
Varman, Rohit
;
Vijay, Devi
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Author
39
Singh, Ramendra
13
Mishra, Prashant
11
Choudhury, Koushiki
11
Varman, Rohit
10
Mehta, Ritu
6
Jaikumar, Saravana
5
Ranjan, Kumar Rakesh
4
Bakshi, Madhupa
4
Sharma, Yukti
4
Sy-Changco, Joseph A.
.
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Subject
16
India
7
Emerging markets
5
Bottom of the pyramid
5
Customer orientation
5
Service quality
4
Market development
4
Marketing
4
Salesperson
3
Brand Community
3
Consumer behaviour
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Date issued
15
2020 - 2022
77
2011 - 2019