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Issue Date
Title
Author(s)
2020
Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption
Shekhar, Sudhanshu
;
Manoharan, Bhupesh
;
Rakshit, Krishanu
2020
Embracing the organic way: is consumer preference the same for all brands?
Mehta, Ritu
;
Agrawal, Sanket
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2020
Consuming beyond means: debt trap of conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Sharma, Yukti
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
2020
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Maity, Moutusy
;
Singh, Ramendra
2020
Doing business in India: The role of jaan-pehchaan
Berger, Ron
;
Barnes, Bradley R.
;
Konwar, Ziko
;
Singh, Ramendra
2020
A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry
Garg, Ruchi
;
Chhikara, Ritu
;
Singh, Ramendra
;
Agrawal, Gautam
;
Talwar, Vishal
;
Mehra, Vedant
2020
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
2020
Marketplace literacy education and coping behaviors among subsistence consumer - entrepreneurs during demonetization in India
Viswanathan, Madhubalan
;
Jaikumar, Saravana
;
Sreekumar, Arun
;
Dutta, Shantanu
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Singh, Ramendra
3
Mehta, Ritu
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Jaikumar, Saravana
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1
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1
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1
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2
Demonetization
2
India
1
4A framework
1
access to markets
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Advertising
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Balanced Growth Path
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