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Issue Date
Title
Author(s)
2020
Embracing the organic way: is consumer preference the same for all brands?
Mehta, Ritu
;
Agrawal, Sanket
2020
Food advertising targeting children in India: Analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
2020
Developing a marketing framework for the bottom of the pyramid consumers
Mathur, Mahima
;
Mehta, Ritu
;
Swami, Sanjeev N.
2021-01
Redesigning after-sales service: Impact on incumbent product distribution channels
Mehta, Ritu
;
Balakumar, Karthikeyan
2022-01
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
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Author
1
Agrawal, Sanket
1
Balakumar, Karthikeyan
1
Bhanja, Nivedita
1
Bharadwaj, Apoorva
1
Mathur, Mahima
1
Swami, Sanjeev N.
Subject
1
Advertising
1
After-sales service
1
Agender brand extension
1
BOP
1
Bottom of the pyramid
1
Brand extension
1
Business model
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Categorisation
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Children
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Cross-channel effects
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Date issued
3
2020
1
2021
1
2022