Skip navigation
Home
Browse
Communities
& Collections
Browse Items by:
Issue Date
Author
Title
Subject
Library
Digital Archives
L.M. Thapar Library
IRINS
IIMC
Help
Sign on to:
My DSpace
Receive email
updates
Edit Profile
IR@IIMC
Search
Search:
All of DSpace
Publications
Journal Articles
Marketing
for
Current filters:
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Start a new search
Add filters:
Use filters to refine the search results.
Title
Author
Subject
Date Issued
Has File(s)
???jsp.search.filter.original_bundle_filenames???
???jsp.search.filter.original_bundle_descriptions???
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results 21-30 of 77 (Search time: 0.006 seconds).
previous
1
2
3
4
5
6
...
8
next
Item hits:
Issue Date
Title
Author(s)
2014
The influence of customer-perceived service quality on customers' behavioural intentions: A study of public and private sector banks, class and mass banking and consumer policy implications
Choudhury, Koushiki
2017
A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness
Choudhury, Koushiki
2014
Materialism, Religion, and Implications for Marketing-An Ethnographic Study of Nichiren Buddhism
Choudhury, Koushiki
2013
Understanding perceived retail crowding: A critical review and research agenda
Mehta, Ritu
2013
Understanding poverty and promoting poverty alleviation through transformative consumer research
Blocker, Christopher P.
;
Ruth, Julie A.
;
Sridharan, Srinivas
;
Beckwith, Colin
;
Ekici, Ahmet
;
Goudie-Hutton, Martina
;
Rosa, Jose Antonio
;
Saatcioglu, Bige
;
Talukdar, Debabrata
;
Trujillo, Carlos Andres
;
Varman, Rohit
2013
Service quality and customers' purchase intentions: An empirical study of the Indian banking sector
Choudhury, Koushiki
2017
Alphanumeric brand names for global branding: Does the alpha matter?
Tripathi, Sanjeev
;
Jaikumar, Saravana
;
Guha, Abhijit
2018
Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding
Choudhury, Koushiki
2016
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
2017
BOP Research meets Macromarketing : Content Analysis of BOP related Research in the Journal of Macromarketing
Singh, Ramendra
;
Bharadwaj, Apoorva
Discover
Author
32
Singh, Ramendra
12
Mishra, Prashant
11
Choudhury, Koushiki
11
Varman, Rohit
5
Mehta, Ritu
4
Bakshi, Madhupa
4
Jaikumar, Saravana
4
Ranjan, Kumar Rakesh
4
Sy-Changco, Joseph A.
3
Agarwal, Sharad
.
next >
Subject
15
India
6
Emerging markets
5
Service quality
4
Bottom of the pyramid
4
Customer orientation
4
Marketing
3
Brand Community
3
Consumer behaviour
3
Corporate social responsibility
3
Market development
.
next >
Date issued
12
2018
10
2012
10
2017
9
2019
8
2013
8
2016
7
2014
7
2015
6
2011