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Results 1-10 of 12 (Search time: 0.005 seconds).
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Issue Date
Title
Author(s)
2016
A framework for performance evaluation of channel partners in distribution relationships
Goyal, Vikas
;
Mishra, Prashant
2019
Impact of Religiosity in the Personal and Consumption Domains
Agarwala, Ridhi
;
Singh, Ramendra
;
Mishra, Prashant
2018
Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude
Upadhyay, Ashwani Kumar
;
Khandelwal, Komal
;
Nandan, Tanuj
;
Mishra, Prashant
2017
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
2016
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
2018
Bansara eye care: Growing affordable eye care for the rural population
Lyngdoh, Teidorlang
;
Sridhar, Guda
;
Mishra, Prashant
2018
An ethnocentric perspective of foreign multi-brand retail in India
Banerji, Diptiman
;
Mishra, Prashant
2017
Drivers of brand equity of television news channels: evidences from emerging market
Bakshi, Madhupa
;
Mishra, Prashant
2019
Religiosity and consumer behavior: a summarizing review
Agarwala, Ridhi
;
Mishra, Prashant
;
Singh, Ramendra
2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
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Author
4
Bakshi, Madhupa
4
Singh, Ramendra
2
Agarwala, Ridhi
2
Goyal, Vikas
1
Banerji, Diptiman
1
Khandelwal, Komal
1
Lyngdoh, Teidorlang
1
Nandan, Tanuj
1
Sarkar, Soumya
1
Sridhar, Guda
.
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Subject
2
Consumer-based brand equity
2
Credibility
2
Entertainment
2
Performance evaluation
1
Attitude
1
B2B marketing
1
Bottom of the pyramid
1
Cataract Surgery
1
Channel partner‘s performance
1
Consumer ethnocentrism
.
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Date issued
3
2016
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2018
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2019
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2017
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2015