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Issue Date
Title
Author(s)
2020
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Maity, Moutusy
;
Singh, Ramendra
2020
Doing business in India: The role of jaan-pehchaan
Berger, Ron
;
Barnes, Bradley R.
;
Konwar, Ziko
;
Singh, Ramendra
2020
A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian construction industry
Garg, Ruchi
;
Chhikara, Ritu
;
Singh, Ramendra
;
Agrawal, Gautam
;
Talwar, Vishal
;
Mehra, Vedant
2020
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
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Author
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Agrawal, Gautam
1
Barnes, Bradley R.
1
Berger, Ron
1
Chhikara, Ritu
1
Garg, Ruchi
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Konwar, Ziko
1
Kumar, Jitender
1
Maity, Moutusy
1
Mehra, Vedant
1
Sharma, Yukti
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Subject
1
4A framework
1
access to markets
1
Barriers
1
Construction technology
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Drivers
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Emerging markets
1
GFRG (glass fiber-reinforced gypsum)
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India
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