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Issue Date
Title
Author(s)
2011
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, Ramendra
;
Bonilla, Celia M.
2016
Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross-Country Study of India, China, Korea, and Philippines
Sy-Changco, Joseph A.
;
Singh, Ramendra
;
Gregorio, Rizalito L.
;
Lu, Pierre Xiao
;
Shin, Geoncheol
2012
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
;
Chu, Rongwei
;
Sy-Changco, Joseph A.
2015
Online movie ratings: A cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
;
Singh, Ramendra
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Author
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Bonilla, Celia M.
1
Brock, James L.
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Chu, Rongwei
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Gregorio, Rizalito L.
1
Ji, Wenbo
1
Keh, Hean Tat
1
Liu, Matthew Tingchi
1
Lu, Pierre Xiao
1
Pornpitakpan, Chanthika
1
Shin, Geoncheol
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2
Emerging markets
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Consumer behaviour
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Consumer goods
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Credit card
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Cross-cultural experiments
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Cross-cultural studies
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Cultural values
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2016